# Segmentation in Heatmaps
Heatmaps give you a visual way to analyze your page engagement. It gives you a visual data representation of mouse activities on your pages like click, scroll, and attention. You can read more about[ heatmaps here](https://docs.browsee.io/heatmaps/heatmaps).
### Segmentation in Heatmaps?
Ever wondered about whether users behave differently based on referrals, countries, or Ad campaigns?
Now you can segment your heatmaps based on various parameters. Suppose you are curious about how people behave on the page when they land via Google Ads vs when they land via Google search.
Just go to the heatmap and use the filter at the top right to filter as per your need as shown below
You can filter your heatmap on the basis of:
1. UTM Source
2. UTM Medium
3. UTM Campaign
4. Referral
5. Country
6. [User Attributes](https://docs.browsee.io/heatmaps/segmentation-in-heatmaps#segment-heatmaps-by-user-attributes)
Other than that, you can also filter your heatmaps on the basis of click types like:
1. Rage Clicks
2. Dead Clicks
#### **Segment Heatmaps by User Attributes**
You can send User Attributes (for example, paid/unpaid/trial user, project ID) to Browsee and can use those attributes to segment your heatmaps. [Check here](/integration/api-calls/identify-call.md) on how you can send your user attributes to Browsee.
Once, you have sent these attributes, you will see these attributes in the "Filter By" dropdown in your heatmaps as shown below. Here, we have sent project IDs in identify calls.
Segment Heatmaps by User Attributes
Check below on how you can segment Heatmaps by User Attributes:
How to Segment Heatmaps with User Attributes
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**Caveats**
* You can not segment your Attention Maps as of now
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