Segmentation in Heatmaps
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Heatmaps give you a visual way to analyze your page engagement. It gives you a visual data representation of mouse activities on your pages like click, scroll, and attention. You can read more about.
Ever wondered about whether users behave differently based on referrals, countries, or Ad campaigns?
Now you can segment your heatmaps based on various parameters. Suppose you are curious about how people behave on the page when they land via Google Ads vs when they land via Google search.
Just go to the heatmap and use the filter at the top right to filter as per your need as shown below
You can filter your heatmap on the basis of:
UTM Source
UTM Medium
UTM Campaign
Referral
Country
Other than that, you can also filter your heatmaps on the basis of click types like:
Rage Clicks
Dead Clicks
Once, you have sent these attributes, you will see these attributes in the "Filter By" dropdown in your heatmaps as shown below. Here, we have sent project IDs in identify calls.
Check below on how you can segment Heatmaps by User Attributes:
Caveats
You can not segment your Attention Maps as of now
You can send User Attributes (for example, paid/unpaid/trial user, project ID) to Browsee and can use those attributes to segment your heatmaps. on how you can send your user attributes to Browsee.
