Segmentation in Heatmaps

Heatmaps give you a visual way to analyze your page engagement. It gives you a visual data representation of mouse activities on your pages like click, scroll, and attention. You can read more about heatmaps here.

Segmentation in Heatmaps?

Ever wondered about whether users behave differently based on referrals, countries, or Ad campaigns?

Now you can segment your heatmaps based on various parameters. Suppose you are curious about how people behave on the page when they land via Google Ads vs when they land via Google search.

Just go to the heatmap and use the filter at the top right to filter as per your need as shown below

Segment your heatmaps based on Referral, UTM paramater and Country

You can filter your heatmap on the basis of:

  1. UTM Source

  2. UTM Medium

  3. UTM Campaign

  4. Referral

  5. Country

Other than that, you can also filter your heatmaps on the basis of click types like:

  1. Rage Clicks

  2. Dead Clicks

Caveats

  • You can not segment your Attention Maps as of now