# U Turn

U Turn or Turnback indicate that a user landed on a certain page and immediately returned back. U Turns are typically indicative of expectation mismatch.

![](https://1223726150-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LacsB-5FtW6vWPn9FQY%2F-LskmJ9ekabSPXOoi6lo%2F-LskprpidnMWt-ACC0vF%2FU%20Turn.gif?alt=media\&token=7200f7d5-18f1-4eab-a1ed-cf38a091deff)

Often when users are tentatively exploring a website, this behavior is encountered. If however, you are persistently noticing some kinds of U Turns, it could be a sign that users were expecting something else when they clicked on a link but found something which they didn't want to continue.